WE ARE SCIENCE! collaborated with the Pink Line Project to create an interactive experience for the Phillips Collection’s “This is not That” cafe. We took 12 artists from the collection, sampled their statements about art, and broke them down into cards that participants could use to remix their own statements, filling in the blank in “Art is _____”. I was struck by how engaged people were in the experience, and how the simplicity and playfulness of the concept opened up remarkable creativity.
Check out the video to see what I mean: